For brands looking to solve tomorrow's challenges, today

I work with founders, leadership teams and marketing teams to develop communications strategies that support wider business objectives.

And I deliver the work needed to make it happen.

• Strategy when you need direction

• Execution when you need it delivered

• Senior communications expertise when you need both

Nice to meet you!

I'm Jo Cresswell, a senior PR and corporate communications consultant with over 15 years' experience across high-growth technology, HR, recruitment, financial services, consumer and purpose-led companies.

I've worked both in-house and agency-side, and now work independently with businesses that need senior communications expertise without necessarily needing - or wanting - a full-time communications team.

I'm an expert at turning complex concepts into compelling communications for business and consumer audiences - building credibility, visibility and trust while bringing internal and external stakeholders together around a company's mission.

I particularly enjoy working with businesses doing something genuinely interesting: solving difficult problems, changing industries, developing new technology or responding to rapidly changing markets.

My role isn't simply to generate headlines.

It's to understand the business, work out what matters, find the story and build a communications strategy that supports where the business is trying to go. Then I'll roll up my sleeves and deliver it.

CREDIBILITY | VISIBILITY | TRUST

What I do

Communication is changing. People aren't just searching Google anymore. They're asking ChatGPT, Gemini, Claude and other AI tools to recommend companies, find products, compare options and answer questions.

That changes what it means to build and maintain corporate reputation: businesses increasingly need to be credible, visible and trusted.

That makes strong communication more important, not less. And that's why I offer the services that I do.

Communications Strategy

Work out what you should be saying, why it matters and who needs to hear it

Reputation Management

Build the credibility and authority your business needs to grow

Turn your expertise, data and insights into stories people want to hear

PR & Media Relations

Content & Thought Leadership

Make complex ideas clear, interesting and useful

International & Stakeholder Communications

Make sure the people inside the business understand where you're going - and why

Issues & Crisis Communications

When something changes quickly, know what to say - and how to say it

Clients

Companies I've represented over the years range from those creating innovative climate tech, to pioneering HR technology solutions, game-changing personal finance tools, groundbreaking financial technology and more.

How I work

You don't always need a full-time communications team.

Sometimes you need someone senior to help define the strategy. Sometimes you need additional capacity to deliver it. And sometimes you need someone who can do both.

I can work:

As your senior communications partner

Providing strategic counsel, developing your communications strategy and working closely with founders and leadership teams

As an extension of your team

Working alongside marketing and communications teams to provide additional senior expertise and delivery capacity

On a defined project

For a specific launch, research campaign, positioning exercise, thought leadership programme or communications challenge

During periods of change

Providing additional communications leadership during growth, restructuring, rebranding, funding, acquisitions or reputational issues

Flexible support. Senior expertise. No unnecessary agency layers

I'd love to hear from you!

Right Way Communications

For brands looking to solve tomorrow's challenges, today

Contact

jo@rightwaycomms.com

+447745 723 909

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